Today I wanted to share what I learned from a course about strategies for content. There’s a part of the training that mentions getting the audience’s attention through headlines.
True enough, headlines capture your audience’s attention. You cannot start writing your content or blog post without crafting the headline first.
But the most important thing to remember is the audience that will have to read your headline. It’s always the audience, of course. How can you write something that will not interest the audience, or is not appropriate to the audience?
“It’s not easy!” I hear you exclaiming again. I am listening, don’t you worry. Read on to learn.
Your content needs to have a headline that works. But as you say, it is not easy. Sometimes the mind has a mind of its own, says an old saying. It’s just not cooperating, and you have a deadline to meet, or you are too busy you need to get things done real quick.
You might want to follow Dave Feldman’s tips on how to write headlines. It is a relevant infographic that suggests ingenious ways to write headlines. It’s a masterpiece.
But wait, you are in a hurry. Instead of thinking very hard following those suggestions (which is 26 in all but you have to strain mentally to find words) to craft a headline, why not try the following tips below?
BORROW FROM ANOTHER SOURCE
Sonia Simone from Copyblogger does not find the word steal pretty, that is why I will use the word borrow. The essence of her script is, in effect, adopting something from another source.
So where do you borrow?
This is one of Sonia’s smart ideas on how to craft your headline. You can browse physical magazines, or you can check online magazines. Whatever is available. I just checked an online local Cosmopolitan magazine. Here is one of those headlines today:
20 Local and Eco-friendly Beauty Brands You Need to Check Out
You can borrow this headline and create another:
20 Local and Top Notch Content Writers You Need to Check Out
You will not use the exact idea. You will have to borrow the headline and use it for whatever you have in mind. As you write your content, you can modify the initial headline to get the exact concept you like.