Are You Ready to be a B2C or B2B Content Writer?

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Will Smith talked about outworking anyone for his dream in an interview in 2014. He said something like you don’t have to get ready if you stay ready.

But he’s Will Smith. The guy is super talented and focused.

If there is anything a writer should get from him, it’s about staying focused. But before that, you have to decide on what type of client you want to work for.

Are you ready to be a B2C or B2B content writer?

Image by StockSnap from Pixabay

I know, another conversation piece. Things are unfolding surprisingly from trends and developments in the writing and business world like the acronyms B2C and B2B.

Like some of you, new writers, these are new terms to learn. B2C being ‘business to customer’ and B2B meaning ‘business to business’.

The easiest-to-understand difference between the two as implied is one business dealing directly with customers and one dealing with other businesses.

I am not writing about these two business spaces, but if you are interested to learn more, you can check this infographic on B2B vs. B2C customer support.

What You Need to Decide on Becoming a B2C or B2B Content Writer

You can be both. If you are super talented like Will Smith, who also has that determination to work harder for the dream (s), you can be a B2C and a B2B content writer.

Both business spaces deal with customers, by the way, and because of that, the principle revolves around dealing with customer issues and problem resolution.

You need this checklist for your decision:


  • Is it easy for you to write about a customer’s products and/or services?
  • Are you more interested in writing blog posts following a content marketing strategy?
  • Is it easier for you to write shorter blog posts with engaging topics about products and services?


  • Are you equipped with the knowledge of writing engaging content for marketers, entrepreneurs, and small business owners?
  • Are you more interested in writing academic, technical, and analytical content?
  • Is it more appealing for you to write white papers, case studies, and the like?

If your answer is yes for all questions for each category, then that’s it! You have your answer.

You do not need to force yourself into writing content that you do not understand. Know your niche, know your ability, know your capability in writing.

I bet Will Smith is not telling you to do things you cannot do. I bet he’s telling you to focus and master the art according to your potential.

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