Killer headlines do the trick.
I believe this to be true – you need to have a killer headline for your content to get your audience’s attention. A compelling headline gets the audience to read the next sentence. If it does not grab the audience’s interest, and tug on his emotions, your content is done.
As I had mentioned before, the audience skims through online content, and most of them follow the F-pattern for reading web content (there are other scanning patterns, however). You need a headline that captures the attention of the audience.
There is only one goal – have the next sentence read.
Remember these tips while crafting your headline:
Your headline should have a promise
Think of how it feels to read a pledge from the headline alone. The audience would always want to reap a benefit. They want to make things easier, or better, and to be happy. Let’s take for example this headline:
9 Ways To Build Wealth Fast (That Your Financial Advisor Might Not Tell You)by Jeff Rose of Forbes
What promise do you see in the above headline?
Your headline should have a keyword
This is not for search engine optimization purposes only. Keywords in your title answers to specific niches. It gives a chance for your content to be read. Let’s take an example:
Tips for Taking Care of Your Skinby Patricia Hyde of TeensHealth
What keywords do you see?
Your headline should speak the language of the audience
You are writing for your audience. If your audience does not understand what your headline is telling them, how can you capture their attention? Check this example:
How to Give Your Children Extra Iron — These 3 Delicious Ways.
Does the headline speak the language you are familiar with?
Your headline should demonstrate your expertise and authority
- Headlines that list numbers show that you are a master of the topic at hand. A mixture of ‘how to’ and list in a headline makes it more powerful. Let’s take this example:
Do You Recognize the Seven Early Warning Signs of Hypertension?
Do you expect that an authority explains the warning signs?
While practice does not make perfect, it makes what you do almost perfect. Learn how to write great headlines. The ones that grab attention and let your audience want to read more of your content.
Let the experts speak more about headlines:
- How to Write Magnetic Headlines by Brian Clark of Copy Blogger
- The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included) by Neil Patel
- 52 Headline Hacks by Jon Morrow
- 55 Easy Ways To Write A Headline That Will Reach Your Readers by Kelly Smith of CoSchedule
- 9 Tips for Writing Great Headlines in 2017 by Margot Whitney of WordStream