Attraction content drives traffic.
I came across attraction content from the course The Strategy of Content. It is one of those strategic types of content. Strategic, because attraction content has a goal, that is, to drive traffic to your website or blog.
This post intends to curate what the experts are saying about attraction content.
Demian Farnworth, Copyblogger
Attraction content is freely available on the web for social sharing and … search engines to index. Your goal for this content is for people to consume it and spread it.
Sonia Simone, Copyblogger
It’s the way that content — if you structure it correctly — has a magical-seeming way of attracting certain benefits to your business.
It involves giving value and offering free content to pull prospective leads into your company. The ‘attraction’ part of the equation is the important bit here – the idea is not to bang on about your merchandise or your company, but to grab people’s attention on an unconscious level so that they don’t … know they’ve been converted until they take action.
An attraction piece of content is typically a blog post or resource article on your website. It is not a product listing. An attraction article is not a “selly-sell” over-hyped push-to-buy type of material but rather something … useful to the reader and by which you can be found and discovered by those searching for [an] answer to that type of situation/problem/scenario.
When creating content, you need to think carefully about your message because it needs to appeal to your target audience. You then want to create headlines that will catch their attention and address their questions and concerns. Creating a “how to” blog post is one of the easiest ways you can appeal to your audience because it is a straightforward way to grab their attention.
Dan Kern, Inflow
Ask yourself, “What is the perceived motive within my content?” Whether you are attempting to educate your customers, or put down a competitor, your readers will pick up on this. Are you building trust and attracting other positive emotions, or disgust and attracting other negative emotions?
Anna Johansson, EContent
There is no substitute for quality content. Without superb content that’s relevant to your brand and audience, there is no link attraction. It would be like trying to attract paperclips to a stick with no magnet. The content is the magnet – without it, there’s no force to generate backlinks. In today’s world, quality content can mean a lot of things. In this context, quality means relevant, deep (both in substance and word count), and reader-centric. If a piece of content lacks in any of these areas, it won’t be a very effective magnet for links.
Attraction contents are presented in formats like listicles, infographics, downloadable resources, slide presentations, surveys, and stats, or a combination of all these.
What type of attraction content do you usually write? Have you tried a combination of a few types of attraction content?