How do you qualify your clients in content writing?
Oh, how you wish you could be upfront with your client singing that line from The Real Thing! After a successful business deal, of course.
Do you feel you are at their mercy? Do you fancy they will close the deal with you? And wish they will buy you out while crossing your fingers?
A talented mentor has this to say, “You are only as good as your client allows you to be.” That is spot on!
Your dear client is actively finding ways to grow their business.
If you asked me to
I’d do anything for you
The biggest mistake your client can commit is assuming that you, as their content writer, will do everything for them. While freedom is good, the client has to able to define what they want for the project. It is not always your task to do that for them.
Knowing what they need for their business will also help you to be an efficient content writer. So, be brave, asking them if they know what they need or if they already have contacts that you can interview, to begin with.
Your dear client is focused on the tangibles.
I could move a mountain when
Your hand is in my hand
Would it be easier if your client reads from the same page? You think of your contribution to the number of traffic you are bringing them. They understand that you need a budget to work on or that there has to be an upfront payment to get you started.
You should be able to see how the client looks at the tangibles and how they see your worth.
Your dear client is open to suggestions and improvements.
There must be some other way
To make you see
The more people involved in the process of reviewing and approving your content, the more it will take time to get it published. Your client needs to have a policy on reviewing content, or you may end up waiting or losing your content no matter how good it is.
Your dear client should realize that as much as you wanted to help, they need to help you. They can offer materials that will facilitate your process of writing, marketing materials, for example, or previous content and resource materials.
Your dear client respects boundaries.
Everything that I possess
I’d gladly sacrifice
It should be the opposite of those lines of the song. You should know when and where to draw the line. For example, you are not responsible for your client’s inability to pay you accordingly. Tell them honestly about the payment terms you both have agreed upon.
Your client may argue that you can at least be helpful because you are part of the project, or they have just started. There are boundaries, however. Remember, you have to love yourself, too.
You cannot be blamed if things go wrong. You do not need to help at your expense. If you do your service pro bono or at a much lesser fee most of the time, your profitability as a content writer will be slower than the rest.
Your dear client respects you and your work.
To you I guess
I’m just a clown
Who picks you up
Each time you’re down
Your dear client is not ready and just keep your hopes high without a definite target when to start. Just be honest, conclude the deal and ask them if it is okay that you keep in touch.
Or your dear client wants you to finish the work in a limited time. You may politely tell the client that it would require a premium rate. They need to understand that it is not easy work.
Your dear client has a proven product or service that sells.
Oh you to me are everything
The sweetest song
That I could sing
What about the client’s product or services? Are customers buying their items or enlisting their services? Are they proven products or services that sell?
It would help to know the current situation of their market. It would be easier to write your content if this is the case. If your client has not sold anything, then you may need to talk with the marketing team about some techniques.
Your dear client knows who they serve.
Maybe given time
You’ll have a change of heart
Your dear client should be able to provide information about who they serve – their audience. The littlest detail will help you talk to their audience and address their concerns.
You have to know about their feedback and complaints, too. You may want to talk more to the marketing and salespeople about this.
You also have to know how they set themselves apart from their competitors because you would want to write one day about their unique selling point.
Remember to love your dear clients. Who knows if one day the tables are turned and you become one?