Forms of Written Content: What to Choose

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I am happy to share some of the things I learned while I am away writing for a supposed project. Disappointments come and go, but I have to go on writing. But I digress.

There are many forms of written content a client may ask you to do. Therefore, you must know what you can produce as a content writer. You need to identify the specific form of written content you can deliver. Or else you end up failing to meet your client’s needs, and worse, not getting paid.

Different content writing agencies offer various written content services. The demands for written content are numerous and not limited to blogging or article writing only. Each client has a particular need for the type of business dependent on a specific niche.

Let’s check some of the written content:


Image by Gerd Altmann from Pixabay

These are non-fiction written content about a topic addressed to a particular target audience, published as a part of a newspaper, magazine, ezines, journals, etc. The types of articles include essays, how-to’s or guides, interviews, trends, lifestyles, reviews, opinions (op-eds), authority write-ups, analytical news, etc.

One collection of fully-researched articles is that of James Clear. His article dossier includes creativity, focus, life lessons, decision making, and self-improvement, to name a few. You may want to visit his website and pick one to read.

Most articles follow a general format – title, author, body, conclusion.


Image by Werner Moser from Pixabay

Blogs are written content that serves as entries or posts on a website regularly updated and mostly with an informational or conversational style.

Unbelievably, a list consolidated the unfolding of blogs, 73 in all, to be exact. The list even includes articles as blog posts. You may be surprised that the list also carries video blogs, guest bloggers, parody posts, surveys or polls, event summaries, beginners guides, and many more that you will find applicable to your skill.


Image by Free-Photos from Pixabay

The name e-book is short for electronic book.

E-books are books published in electronic or digital form. They are non-editable and consist of text and images (or both) usually read via e-readers, or desktops, or laptops.

If you are on a budget, you can get free e-books from Google, Project Gutenberg, Open Library, and Free E-books, to name a few.

If you are interested in writing an e-book, Hubspot offers 36 free e-book templates. You can find clients who require e-books for their businesses.

Online Ads

Image by muneebfarman from Pixabay

In the days of old, advertisements are in the form of selling products and services through posters, television spots, and print publications.

Today, ads had emerged online in many forms like paid searches, pay-per-click, paid social, text and visual ads, banner ads, landing pages, sponsored content, e-mail campaigns, press releases, newsletters, etc.

Businessmen consider online advertisements as the most effective way to promote their products and services. Check here to have a glimpse of how to make an online advertisement.

More Forms of Written Content

There are more forms of written content you may be asked to write – anecdotes, annual reports, B2B communications, corporate brochures and histories, executive biographies, presentations, proposals, etc.

The use of written content, to persuade consumers or the audience to buy a product or request a service, is now widespread.

Maybe it’s time for you to visit agencies or clients that need content writers. Hone that craft! Just be sure that the form of written content you choose to commit to highlights your skill.


  1. I will be sharing your article with my son for his Creative Writing Class as more ways he can write for class. Thank you for sharing.


  2. I know I would like to write an ebook (or book) soon (long overdue plan). While I have been blogging for a few years now simply because I enjoy it, I have recently also started writing posts for other websites as a freelancer and enjoying it.. Online ads do seem interesting…


    1. Great! I am sure you are more than able to carry out such tasks! Happy to read you when time allows, Roy! Learned a lot from my infrequent visits to your blog. 🙂


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