Photo by Ivan Samkov
What to do after you’ve published your posts? Does it end there?
Of course, there are things to do after you have published your posts. You do not stop, or else your audience and visitors will not see what you’ve put your effort on. That would be a waste.
To generate traffic that will exist for a long time and help grow your audience, influence, and business over time, you need to optimize, repurpose and retarget your content.
Also called cross-linking, internal linking means linking your other blog posts to your high-value content or top-performing blog post. It’s like funneling traffic to it. One thing to remember, these blog posts should be related to each other.
By internal linking, you help your visitors and audience easily navigate around your blog to find your other blog posts.
It also helps your SEO strategy as a whole.
SHARING ON SOCIAL MEDIA
Aside from internal linking, you will need an effective social media strategy to share your blog post, drive traffic to your site, and increase engagement.
When sharing via social media, you need to include a short portion of your blog post and add a call to action (CTA). It will help add emojis, images, and links to your blog.
You will need to monitor your blog posts by tracking and analyzing their performance. Identify blog posts that generate the most link clicks, shares, and comments.
Why the need to identify these top-performing blog posts? The rationale is that you can re-post them in new ways like changing the CTA, sharing an excerpt from the blog post, creating a mini-infographic, creating a video, and more.
REPURPOSE YOUR TOP-PERFORMING BLOG POST
Repurposing your top-performing blog post means you will be using an original blog post to create additional pieces of content.
How are you going to do this?
You do this by converting your top-performing blog post into a different format. Your visitors and audience will have another way to consume your top-performing blog post.
You can turn it into a lead magnet (an e-book, for example) to generate leads. You can publish a video based on it on YouTube. You can create an infographic from it. You can also create a slideshow for a webinar. Or make a case study based on it for a conference.
The idea is simple. Take advantage of your top-performing blog post. Admit it or not, not everyone will read every blog post you publish. It will help you reach your audience effectively with just a single blog post.
RETARGETING YOUR AUDIENCE
An interesting lesson from the training I had a few years mentioned this line – content sells. It means you can make money from your blog.
Retargeting can help you generate an exchange between you and your audience and visitors. It also supports you in monetizing your blog and other content.
Again, how do you do this?
You serve your audience and visitors a relevant product ad based on their activity during their visit. From here, you create a custom audience that you will retarget to generate leads and sales to your blog.
You have achieved publishing a post, but you can do more for an ROI.