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Use research on your competitors as writing material.
Competition makes the world of business interesting. Without it, commerce will not thrive. It will leave consumers with no choice.
As a content writer, you are also in business, and you are also a stakeholder. Given this premise, you are also in competition with other content writers.
It will be good if all content writers work together for a common goal of supporting each other. But it is next to impossible because of the differences we all have – goals, mindset, attitude, or situations. It is not happening.
There may be writers with doors always open, but on the other hand, nothing is perfect in this world, and business is business. Some will treat each other as rivals, which is not bad, by the way.
How do you use information about your competitor for your next blog post or content?
Four things describe good content.
Number one, it has to benefit your audience.
Two, it has to be fascinating.
Three, it is audience-friendly, and,
Four, it is irresistible enough to keep the audience from leaving.
Think of the valuable information you can get from your direct competition (those that offer the same product or service) and how you can brainstorm ideas for your content.
Imagine the gem of content you can write – discovering how they categorize their posts, how quickly they respond to queries, how they write (voice and tone), and many more.
For example – you got hold of information about their pricing strategies. After checking on your competitors, that information can help you uncover content that tackles how cut-price products and services can benefit the customers.
Or you can write about answers to their customers’ particular problems, after learning dissatisfaction and complaints.
Some are classified information that will be difficult to find. But when you talk about these pieces of information in detail, it will fascinate the audience and help your visitors digest them.
You can check what content on their website is successful in inviting audiences. From there, you can employ their techniques to write better content.
It may sound like you are a copycat by doing these things. You are not, and you are not allowed to be, as a content writer. You have to repurpose and retarget the audience.
You can analyze your competition and write your content, but you always have to be original.
Oh yeah. I take a lot of my inspiration from the likes of Mark Manson, Allie Brosh, or WaitButWhy.com. Am always impressed by how some of the greats produce good content solely through writing. It’s almost similar to reading more to improve your writing. Anyway, thanks for this post!
It really makes sense to me how analyzing competition can help in creating beautiful content. As you said, it can help improve one’s writing. Thank you for taking the time to read. 🙂
You definitely want to make sure you don’t copy. Then you aren’t being true to why you started your business in the first place. Good food for thought!
Glad you liked it, Nikki!
I love the four things outlined, thank you!
Glad you appreciated them, Melynda!
Bing, I have just had TWO competitors move boldly into my inner business circles. I am studying what they say, for sure, and clarifying my own material.
That’s a nice progress, Kebba. You can use the feedback as material.
Whether it be in writing or in our business, I’ve never anylized others, I just do my own thing they way I think it will work
HI, Martha. I had the same thoughts before about doing business. More like ‘mind your own business’ thing. The marketing strategies have evolved into something about cooperation – making friends with competitors, sharing ideas, wisdom and knowledge with them, and analyzing how they do their business.
Just make sure the information you post is accurate- and not the result of your own biases.
Yes, I agree, Roy. There is a risk of creating content that is biased and destructive.