Photo by Skitterphoto
There are words you need to remember when writing content.
Oh, well, this is not about how to improve your memory. But if you have a technique to remember these words, it would help you write content.
Are you familiar with clickable texts? These are high-lighted texts that open a web page when you click them. Avoid using the cliché click here or go here. Use phrases to make these links more interesting.
Say – Do you want to have a fabulous copy of my e-book?
You may want to have a different font color for the link. That may add to the curiosity.
Bullets are those small solid circles before a text. Break chunks of paragraphs with bullets. You can also use numbers or headers to break the monotony.
I know you find them easy on the eyes, too! Your content becomes attractive when it is easy on the eyes.
Do not write to your heart’s content, not thinking about how complicated your sentences are that they become unpleasant to read. Write for your audience.
Although you can’t help but write complex sentences, be sure to limit and make them simple to read.
You cannot sound like a broken record. Your audience knows what your blog is about, and you do not need to repeat it needlessly. Except for plans of repurposing, your content should not sound repetitive.
What your audience needs are fresh content, things that are new to their ears. Always.
F-shape Reading Pattern
Your audience scans web pages. There is a pattern in how they read a website page. Read that a post in 2005 by the Nielsen Norman Group. There are other scanning patterns, too, other than the F-shape.
Write as if you’re talking or as if you’re speaking to your audience. Write in a simple and understandable voice that you use when talking to someone face-to-face.
The photos that you use add a different vibe to your content. They represent your brand, too, and they help engage the audience. Be careful though choosing the images you use, as they may be subject to copyright.
I had written a post about this. Plagiarism is considered a sin in writing content. It is akin to stealing. Know more about this by asking – What is Plagiarism?
If you have a lot of ideas in mind, do not put them in one sentence. If you cannot avoid them, separate them! Yes, by all means, separate them with a period, a semi-colon, or conjunction.
Try reading your sentences and identify the concepts in a sentence, and you will find that perhaps you need to consider what you wrote.
They get it. You have a service or a product you are selling. You can up-sell but not oversell. Overselling gives your audience that creepy feeling, and you would not sound like someone with authority about the content you write.
Do not tell me that you write without considering your target audience? Of course, you do. Would it be better to interact with a set of audience that speaks your language, think your thoughts, and perhaps does the same things you love to do? I mean, who would not?
If it helps you remember this listicle, the above is alphabetical (but with the missing letters). I will have to update this list to complete the alphabet.
With these words, write your content with confidence and competence. Ciao, for now.
Good tips…thanks for posting Bing
Thanks for appreciating, Karen. 🙂
What great suggestions! I am using more anchor texts and find my readers click on them more when added into my writing. Also I’m all for adding photos but I usually have enough of my own shots to use.
I would prefer my own photos. Unfortunately, I couldn’t have the time to take photos. 😦
Not quite sure i I agree with the F shaped reading pattern for a document on the web. But, then, neither is anyone else.
Hi, Roy. I have to update this. NNG has a blog post about other scanning patterns. Forgot about it totally, and it says on its first lines that ‘Scanning on the web does not always take the shape of an F.’