Photo by Magda Ehlers
Fonts are fun!
It does not only mean fonts are fun because they are fancy, cute, or playful. Those types of fonts are fun, too, but in general, fonts are fun because they give joy to the audience when you use them right. They speak for your content.
How do they speak for your content?
FONTS CONVEY YOUR BRAND IDENTITY
Of course, branding is a different aspect of a business, but the fonts selected for the texts on your website speak about your brand.
99designs mentions that typography is one of the six essentials of a brand style guide (a tool that presents your business to the world). That would mean you have to use the right fonts depending on what to convey about your brand identity.
FONTS ENSURE CONSISTENCY
The right mix of fonts for your website and other platforms will ensure consistency.
Your website has to look good like how Digital Maestro enumerated in this post, and by looking good, you have to consider the typeface, the color, and the style of your fonts for each facet of your website.
FONTS ATTRACT YOUR AUDIENCE
The first impression lasts. Though it may sound like an old story, your audience will not visit a messy website because of the fonts on your website.
You would not want them to see a poor selection of fonts on your website. (We’re not talking yet about the layout and the navigation!)
You would want your visitors or audience to see fonts that make them decide to stay and probably purchase or enlist your service.
Now, go to Google Fonts and choose the combination of fonts for your website. It’s free, and it’s fun to try!
Let your font speak for your content and to your audience.
The power of fonts, colors, and so much more is amazing when you think about it!
Agree 100% 🙂
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I like to use Google Fonts on websites since they are fast to load and were made to be used on websites.
One thing I would recommend is NOT switching too often as people may get confused of where they are when the come back to your site. As you explained, your branding incorporates fonts, so switching too frequently can go off brand.
Thanks for sharing!
Yes, Google fonts are easy to embed or use. That is what I am worried about everytime I change how my website looks. Thanks for the tip I will keep that in mind.
I love playing with fonts. Sometimes I get too excited by them and do too much. I think this is true of many of us who create with words! We can’t help ourselves!
Hi, Julie. Yes, we can get too excited at times. In my case, it’s not only the excitement, but I also tend to be critical about my own choice of design, color, and font. Thanks for dropping by!