Photo by Magda Ehlers
Fonts are fun!
It does not only mean fonts are fun because they are fancy, cute, or playful. Those types of fonts are fun, too, but in general, fonts are fun because they give joy to the audience when you use them right. They speak for your content.
How do they speak for your content?
FONTS CONVEY YOUR BRAND IDENTITY
Of course, branding is a different aspect of a business, but the fonts selected for the texts on your website speak about your brand.
99designs mentions that typography is one of the six essentials of a brand style guide (a tool that presents your business to the world). That would mean you have to use the right fonts depending on what to convey about your brand identity.
FONTS ENSURE CONSISTENCY
The right mix of fonts for your website and other platforms will ensure consistency.
Your website has to look good like how Digital Maestro enumerated in this post, and by looking good, you have to consider the typeface, the color, and the style of your fonts for each facet of your website.
FONTS ATTRACT YOUR AUDIENCE
The first impression lasts. Though it may sound like an old story, your audience will not visit a messy website because of the fonts on your website.
You would not want them to see a poor selection of fonts on your website. (We’re not talking yet about the layout and the navigation!)
You would want your visitors or audience to see fonts that make them decide to stay and probably purchase or enlist your service.
Now, go to Google Fonts and choose the combination of fonts for your website. It’s free, and it’s fun to try!
Let your font speak for your content and to your audience.